About AEMYR

AEMYR is a UK-based retailer of indoor and outdoor fires, fireplaces and heating, curated for how fire fits into real homes, gardens and everyday spaces.

We believe fire is one of the oldest forms of comfort. It draws people in, softens a room, slows the pace and gives people a reason to gather. In a world built around screens, speed and constant noise, real flame offers something quieter and more human.

AEMYR specialises in real flame products for modern living — from indoor fireplaces and outdoor fire features to gas heating, fire tables and outdoor cooking. Our collection spans gas, including LPG and natural gas, bioethanol and wood, helping bring warmth, atmosphere and a natural point of gathering into homes, gardens and hospitality settings.

Buying a fire is practical, but it is also emotional. It changes how a space feels and how people use it. A well-chosen fire can make a room feel calmer, a garden more inviting and an evening feel like something to stay inside.

Every product is chosen for atmosphere, reliability, ease of use and how it lives within a space. We work with established manufacturers and authorised distributors to offer safety-compliant products with reliable UK fulfilment and aftercare.

AEMYR operates under AEMYR LTD, a company registered in England and Wales, Company No. 16826458, with its registered office in London.

Explore the AEMYR collection

Outdoor Fires
Fire pits, fire tables, freestanding flames and architectural fire features for open-air living.

Indoor Fires
Contemporary fireplaces designed for real homes, everyday use and atmosphere without unnecessary complexity.

Outdoor Heating
Real flame gas heaters for terraces, gardens, outdoor rooms and hospitality spaces.

Bioethanol & Flueless Fires
No-chimney fireplaces for flexible indoor installation where a traditional fireplace is not possible.

Outdoor Cooking
Fire-led cooking and grilling for gathering, entertaining and extended outdoor living.

Electric & Water Vapour Fires
A considered range of visual flame effects for selected homes, interiors and installation needs.

Fireplace Accessories
Mantels, surrounds, fire screens and essential finishing elements for completing the space.

The name

The name Æmyr™ is pronounced AY-meer. It is inspired by an Old English word associated with glowing embers — a symbol of warmth, renewal and quiet power.

AEMYR curates for longevity over trend, bringing together fire, atmosphere and modern living with intention.